Marketing Blog

Does Your SEO Plan Include Content?

Content is king. There’s no way to build a website worthy of the code it’s written in without good content to support the message of the business it’s marketing.

Plenty of articles have been written about the importance of such content as blogs on your website and recently there has been a surge in the number of reports on the benefits of video marketing. It might surprise you then to discover that some SEO companies have no plan for content creation for their clients. Clients who never realize the benefits content can provide to their businesses either fall victim to these predatory, black hat companies, or they fall victim to their own flawed strategies, no longer trusting any SEO company to step up to the plate and provide effective services.

ContentAnd it’s not their fault either. SEO is one of the hardest things to learn on your own. I’m proudly self taught in several skills, but SEO was something that took many hours of practice and training that would have been nearly impossible to do on my own. The reason is that there is so much misinformation on the web. Part of this is due to black hat companies wanting to spread lies about their methods being effective when they are actually detrimental to your rankings. Furthermore, your searches in Google are most likely affected by the reality that Google doesn’t want you to be an SEO marketer. After all, if everyone was able to be effective SEO marketers and not rely on Google for ads, it would be a threat to their business.

Of course, there are many effective SEO methods outside of real content on your website. Private blog networks are created using programs like Rankwyz and Article Builder to create content quickly that is not intended to be displayed on your website, but is merely used for creating links that point back to your website. Also known as link building, this helps generate an increase in your rankings for relevant keywords and is a strategy that I myself use. This strategy alone isn’t enough to be successful, however. The most important consideration to make is what your audience will do once they get to your page.

Take the case of a real estate agent who approached me after being unsuccessful with another SEO company. At first glance, it appeared that the other company had done a magnificent job. Her rankings for several relevant keywords were on page one with only a few of the less focused keywords on page two. However, her results weren’t generating anymore business for her and she wanted to know why. When I visited her website, I realized the reason right away.

To start, the content on the page was difficult to read. Keywords were awkwardly strewn about the page and many paragraphs were impossible to decipher. There was no real content on the page. She didn’t have a blog on her website and there was only one video on the page. It was badly developed and no optimization had been done on the video for SEO purposes. It didn’t surprise me when she told me that the few calls she got from traffic to her page came from people who misunderstood what she actually did and lead to no real business.

The problem is that so many SEO companies are so focused on getting you to page one that they ignore what your audience will do when they actually click on your page. There’s no assistance with content building. The woman I spoke with didn’t know what a ‘bounce rate’ was or how to track visitors to her site using Google Analytics. The SEO company provided her virtually NO assistance with marketing her business, which is inexcusable as SEO is intended to be a marketing solution.

When I started my own business, I began as a web developer. Beginning with web design, I developed my knowledge of SEO and continued to build knowledge in the areas of social media marketing and marketing in general. I understand it’s a lot to learn, but my sympathy for these SEO companies is lost when I think of how much they are charging for so little experience and service that is actually detrimental to the goals of their clients. It’s inexcusable and outright immoral to charge your customers for services that are not benefiting them in any way.

If a client is trying to put together a picture of success for their business, you shouldn’t sell them half the puzzle and call it complete. There needs to be more comprehensive marketing assistance in SEO today.

Don’t get me wrong: I have no problem selling my clients complex marketing puzzles. The difference is that I stand by them every step of the way, coaching them through putting it together. In the end, we build a picture of success for themselves and their businesses.

This is key to any marketing approach and essential to all SEO strategy. Content is king: make sure your plan includes both blog writing and video marketing.

And if you have questions, feel free to contact us! (775) 378-8900

Does Your LinkedIn Headline Convey Enthusiasm or Lethargy?

As a people, we have come to draw a lot of our own power from our profession. However there is a difference between drawing power from your profession and leaning on your profession out of insecurity. What message do you convey when you walk into a room, or someone else walks into yours?

Enthusiasm or Lethargy‘Your room’, metaphorically, can be a lot of things. On LinkedIn, your profile is essentially that. It is your home. Your space to paint the walls of what defines you as a business professional. Business isn’t black and white, however, and too many people choose only to define themselves as CEO of ABC Company offering XYZ services. If we wish to stand out, we must add color. After all, what makes you stand out among the rest if you choose to describe yourself in such bland terms? Does your profile present you as someone who leans on their position for strength, or draws from their position to convey power, control, and confidence?

It starts with something as simple as a good headline. How do you describe what you do in terms that define why it’s the reason you choose to spend a large percentage of your life doing it? What passion can you inject into it? What message can you convey towards those that read it assuring them that what you do is more than just a profession? Most importantly, what result do you bring individuals who choose to become your clients?

My professional headliner reads as follows:

Online Marketing Expert, Lead Generation for 100+ Successful Marketing Campaigns, Builds Client Authority Increasing ROI

This is what I do and what I love. Avoid LinkedIn’s tendency to make a headline out of the most basic explanation of who you are and what you do, and title your career information similarly.

Your experience should also follow suit. In the professional world, too often professionalism has been equated with lack of character. Let’s change it together, shall we? Let’s paint the walls of our room and show our employers, clients, and, most importantly, ourselves what we are capable of.

I am not just a CEO. I’m a Social Media Marketing Expert Monetizing Your LinkedIn Experience. I’m an Online Marketing Mastermind Redefining Online Marketing For Your Business. In my spare time, I’m a dragon slayer. And you should be too.

Looking to make more of your LinkedIn experience? Find out more about becoming a LinkedIn marketing expert.

How Are You Leveraging LinkedIn For Your Marketing Efforts?

Social media marketing is on the rise. It’s an inescapable necessity in nearly every marketing plan, but creating an online presence for your product and yourself is essential in not just reaching more people, but also creating a real image of your product being beneficial before you even have to reach out to someone specifically in the first place.

LinkedIn MarketingThe way I define marketing versus sales comes down to a quintessential benefit that marketing offers over sales. With sales, you are constantly reaching out to your potential clients in the hopes that you can sell them on the benefits of your product. With marketing, however, you create a real value in something that makes it wanted without you necessarily having to reach out to the person in the first place. Instead of talking to someone about your product, you breathe life into it so that it may speak for itself.

Show me a contoured bottle, and I’m thirsty for a coke whether I see the soda in it or not. Show me the McDonalds arches, and I’m hungry for a burger I’m probably going to regret eating later. You get the idea.

Truly, effective marketing is the closest thing we will ever get to Daniel Cobb in Inception. We plant an idea in someone’s mind and they believe it is their own. They want to buy our product before we even have talked about it directly. How do we do that through social media? Sure we can discuss a product and get feedback from the community on Facebook, but in a sea of funny cat pictures and pictures of other people’s dinner, sometimes getting past the BS and reaching your customer seriously can be difficult, especially if your business  revolves around professional clients who take their work seriously.

Where do we see more professionals than LinkedIn? Where else do we have such a serious community of people who not only want to better themselves and their business, but are also willing to connect with others who may be able to help them meet their business goals?

To truly be a successful LinkedIn marketer, you need to approach your clients on multiple levels. It’s a full time job in and of itself, and most people do not take the time they need to in order to adequately participate in it.

If you are not achieving the results that you desire, ask yourself these ten questions:

  1. Am I contacting people daily who may be interested in my product or services?
  2. Am I effectively following up with people I have contacted?
  3. Are my marketing efforts really ‘marketing’ efforts, or am I coming off like a salesman?
  4. Do I take time to ask those that connect with me why they asked to connect, and how I may help them?
  5. Do I offer free advice in my respective field with no obligation for monetary return?
  6. Am I involved with my community, and do I utilized LinkedIn effectively to get involved?
  7. In growing my business, do I leverage my network to make my work easier, and trade services or benefits where possible?
  8. Do I convey myself consistently in a professional and courteous manner?
  9. Am I involved in groups that match my career interests and my ability to assist others?
  10. Does my profile make me stand out from others as an authority in my field?

All of these are important, and with the exception of being courteous and professional, which should go without saying, perhaps the most important element is number 10. Many people utilize LinkedIn like a resume, yet like so many resumes that employers spend only minutes looking at, many LinkedIn profiles aren’t worth spending much more time on either. How can you make yourself stand out from the rest while successfully sharing the message of your company and the importance of your product, especially if your product is yourself?

There are lots of ways to effectively leverage your LinkedIn account for success to generate more leads to your business and more connections to make life easier.

Remember, you won’t get paid for everything you do on LinkedIn, but that shouldn’t be your motivation. It may take a little time out of your day, but as a challenge to those that read this, I want you to find a way to help three people this week through your LinkedIn profile offering assistance in your respective field. Truly expect nothing back from it, and see how it makes you feel about your value in your respective career field.

When you are willing to give value to others, value will be returned to you ten-fold. This is the experience I have had as a marketer, and I love to see others witness its beauty.

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